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Abdul Malik
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Journal : EKSYA: Jurnal Ekonomi Syariah

 1 
PENGARUH KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN GO-JEK Melda Seprianti; Abdul Malik
EKSYA : Jurnal Ekonomi Syariah Vol 4 No 1 (2023): JURNAL EKSYA: JURNAL EKONOMI SYARIAH
Publisher : Program Studi Ekonomi Syariah Sekolah Tinggi Agama Islam Negeri Mandailing Natal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56874/eksya.v4i1.1160

Abstract

This study aims to analyze the influence of service quality and price perception on Go-Jek customer satisfaction simultaneously and partially. Data collection is done by distributing questionnaires and interviews.The research method uses quantitative research.The objects used are FEBI UIN Sulthan Thaha Saifuddin Jambi students with a population of all FEBI UIN Sulthan Thaha Saifuddin Jambi students who use the Go-Jek application more than twice with a sample of 40 respondents.The results showed that the F-test showed that the customer satisfaction variable (Y) could be influenced by the service quality variable (X1) and price perception (X2) together because the sig value was 0.000 <0.05.By t-test service quality (X1) has no effect on customer satisfaction (Y) because the value of sig 0.065> 0.05.Meanwhile, price perception (X2) has a significant effect on customer satisfaction (Y) because the sig value is 0.000 <0.05.
Co-Authors Abdul Haris Abdul Wahid AHMAD JAZULI Ahmad Jazuli Akmaluddin Akmaluddin Alif Al Hilal Ahmad Alya Dina Wilujeng Alya Dina Wilujeung Andayaningsih, Sri Anita Asnawati Anwar, Asni Aswadi Aswadi Ayang Armelita Burhanuddin Burhanuddin Darmawati Darmawati Darmi Darmi Dedy Suryadi Damis Ecca, Suleha Elwamendri Fakhurrozi, Fakhurrozi Freddrick Tiagita P Hamsah, Hamsah Iwan Setiawan Jamaludin . Kiffah Kayyisah Ahmad Kodriyah Luthfi Anzani M. SALEH Mat Jalil Melda Seprianti Mestiria Harbani Sitepu Moh. Anshori Aris Widya Mohammad Imam Farisi Muhamad Ikbal Muhamad Iqbal Muhammad Fakhrurrazi Muhammad Farkhan Mujahidin Murni Murni Neneng Sri Suprihatin, Neneng Sri Novi Sofia Fitriasari Nurhalisa Nurhalisa Rosyani Rubyah Hutomo Saleh, Muhammad Syaiful Sartika Suardi Siti Muslifah Siti Sufaidah Sri Rejeki SURYO EDIYONO Syawaluddin Soadiq, Syawaluddin Tirtana, Denta Tri Suminar Untung - Sriwidodo Upia Rosmalinda Utsman Utsman